Mudd Advertising
Mudd Advertising is a family-owned automotive advertising agency founded in Cedar Falls in 1981 by Jim Mudd. It produces direct mail, video, CTV/OTT, paid search, social and display campaigns for car dealers nationwide, backed by its MuddVision attribution platform and certified OEM co-op programmes for GM, Stellantis and Honda. The firm reports more than 300 team members and 10,000-plus dealers served. Nobody pays to be ranked.
Why it’s hereA 300-person, 45-year-old Iowa agency that is one of the largest automotive dealer advertising shops in the country. Number 3 of the advertising agencies in Iowa.
Who leads itJim Mudd, Jr, CEO.
Work they can showBoucher Volkswagen of Franklin. Reworked the dealership's people, process, product and promotion; reported 27% growth in the first month. GMC dealership (unnamed). Data-driven omni-channel campaign that produced a 49% year-over-year increase in leads. Wisconsin dealer group (unnamed). Used Mudd's Vin Select tool to move aged inventory across stores, reporting 108% sales growth.
Estimated: $10,000–$40,000, typical for Iowa advertising retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forCar dealerships and dealer groups that want one partner for direct mail, paid search, social, CTV and inventory-driven digital advertising.
- Based in
- Cedar Falls, IA
- Founded
- 1981
- Team size
- 201–500 people
- Led by
- Jim Mudd, Jr, CEO
- Known for
- automotive dealer advertising · direct mail · CTV/OTT and broadcast · paid search and social · attribution analytics
- Named clients
- Webb Chevrolet, Beaty Chevrolet, Clift Buick GMC, Boucher Group, Henderson Chevrolet
- Best for
- Car dealerships and dealer groups that want one partner for direct mail, paid search, social, CTV and inventory-driven digital advertising.
- Selected work
- Boucher Volkswagen of Franklin. Reworked the dealership's people, process, product and promotion; reported 27% growth in the first month. source ↗
- GMC dealership (unnamed). Data-driven omni-channel campaign that produced a 49% year-over-year increase in leads. source ↗
- Wisconsin dealer group (unnamed). Used Mudd's Vin Select tool to move aged inventory across stores, reporting 108% sales growth. source ↗
- Recognition
- Estimated cost
Estimated: $10,000–$40,000, typical for Iowa advertising retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 915 Technology Parkway · Cedar Falls, IA · 50613 · 1-855-850-3636
Sources mudd.com, prnewswire.com · LinkedIn ↗
On this list
Also based in Cedar Falls
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